Nude N Rude is known for its alternative Tokyo boutique and edgy Japanese fashion brand. But the Nude N Rude founders’ vision goes even further – encompassing music, art, and a way of life. Nude N Rude supports an underground lifestyle they call “Bright Despair”. The intentional contradiction between the words “Bright” and “Despair” can been seen in every project in which the brand is involved. Nude N Rude’s fashion – and other artistic endeavors – proudly alternate between gorgeous and grotesque, pretty and ugly, cute and scary.