How do you feel about “Burikko”? Investigating this ultra-kawaii behavior and why they do it

How do you feel about “Burikko”? Investigating this ultra-kawaii behavior and why they do it

Burikko, a term used to describe girls who put on the appearance of being almost unbearably cute and innocent, is a well-known personality type here in Japan. The thought of a girl who affects another personality when out in public might not be especially appealing to some at first, but this isn’t simply a case of young women being two-faced; Burikko has that special hint of Japanese Kawaii culture and appeals to a surprising number of men.

出典:rocketnews24.com

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