Why do Japanese Characters Become Hits and What Do They Have in Common?

Why do Japanese Characters Become Hits and What Do They Have in Common?

Japanese characters are loved by not only Japanese, but by people all around the world. Although common in anime, manga, and movies, their presence has increased and become an indispensible part of business and event PR. Used in designs for everyday items like laundry soap and toilet paper, as well as appearing on character-themed menus offered by concept cafes, characters are around us more than ever.

出典:otakumode.com

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