The New Store & New Prim Range from “primevera LIZLISA” are Too Cute!!

The New Store & New Prim Range from “primevera LIZLISA” are Too Cute!!

written by kawacura

Hugely popular and receiving wide support from fans in their teens and twenties, the girly fashion from primevera LIZLISA is undeniably cute and full of charm!  ☆

Incorporating the gorgeous fagility and sweet adorable atmosphere that the brand is lovingly known for, primevera LIZLISA held their grand opening of a new store in Shinjuku in late August 2015.  In conjunction with the inauguration, a user-friendly Website and fun-filled Blog page!

So let’s take a closer look at this beautiful brand and their picturesque “PRIM” pieces!

Brand Concept


The inspiration and vision behind primevera LIZLISA originates from soft airy colors that hold a dreamlike atmosphere. The sweet, girly innocence and appeal of the brand is filled with subtle elegance that enables each piece to hold a harmonious and healing aura that is perfect for women living in this hectic era of professional business.

So if you are a fan of elegant, sophisticated, chic and graceful stylings then primevera LIZLISA is the brand for you!  So be sure to visit their new website or visit instore next time you are in Shinjuku!

Charismatic & Captivating Pieces from Primevera LIZLISA


The Prim Embroidery Pumps

The beauty and modesty of these colorful flowers set against a clean background color is unpretentiously stunning! Available in a universally easy to coordinate ivory based color and in a cute, lively pink, why not invest in both color options!

¥12,960 (Tax Inclusive)


The Prim Bag

With a mix of panache and playfulness, the refined gold chain is decorated with two unobtrusive girlish ribbons. The effective storage capacity is spacious yet still elusive enough to not be cumbersome in use.  Further ease of use can be found in the removable chain which transforms the shoulder bag into a dainty clutch purse.  ♪

¥7,992 (Tax Inclusive)


The Prim Letter Necklace

This cute and petite letter themed necklace has a refined vintage allure to it! The use of two predominately placed differently colored flowers also tickle the fancy of all who love fashion.  Whilst this ornate necklace coordinates tastefully with a wide open neckline blouse or dress, it works equally well with all styles of fashion!

¥3,456 (Tax Inclusive)


The Prim Flower Ring

Following on from the cute, colorful flower motif are these fantastic free-size rings. Matching perfectly with the necklace above and also with earrings from the same range, these rings are recommended to be used a subtle French manicure and not to be used with gaudy prominent nail art.


So again, if any of these beautiful examples have piqued your interest, then as previously stated be sure to check out the online (which can be shipped internationally through or the physical store soon! ☆