The Savvy Guide to Shibuya 109

The Savvy Guide to Shibuya 109

The iconic Shibuya 109 shopping mall, nicknamed “marukyu,” lies at the heart of Shibuya’s fashion culture. It is situated alongside the famous scramble crossing and is a mecca for young women. In the 90s, the Shibuya “gyarus” (gals) brought 109 into the spotlight as the place to shop for the “gyaru” look. With their dyed blond hair, fake tan, miniskirts and unusual makeup, the Shibuya “gyarus” inspired the world with their cutting-edge style.

出典:savvytokyo.com

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