What is the Exact Origin of “Kawaii”? –The “Kawaii 2.0” Theory Vol.2

What is the Exact Origin of “Kawaii”? –The “Kawaii 2.0” Theory Vol.2

Where did “kawaii” originate from?
During the last piece I wrote about the need to update the concept of “kawaii”, and began to sketch out a simple model. But this rough model isn’t enough to zero in on its exact nature. In order to explore what “kawaii” is, we have to find out about its past, or in other words, its origin. So where exactly did “kawaii” come from?

出典:tokyogirlsupdate.com

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