We meet many fashion college students while shooting street fashion in Tokyo’s Harajuku neighborhood. The most ambitious of these young Japanese designers launch their own independent brands, often while still in school. It’s fascinating to watch these creative people at the very start of their careers.
One of the young designers who caught our eye in the last year is Yukarin – a 21-year-old student at Japan’s most famous fashion school Bunka Fashion College. Yukarin launched her brand “Priere” in 2015.