How exactly did the concept of “kawaii” come about? Last volume we searched for its origins. Apparently it was an older form of the world “utsukushi”.
It meant “to adore small or childish things” and from there, for example, the story of Kaguya-Hime, or the Moon Princess, was born. We also discussed how the Moon Princess became the original base for Pokemon or other miniaturized “kawaii” culture characters today.
But when exactly did this culture begin to blossom? That’s exactly what we want to ask in this volume.
So how long did we have to wait until “kawaii” culture finally blossomed?